Cutting Se og Hør's load time from 15 seconds to 2
Context
Aller Media runs some of Denmark's most-read media brands: Se og Hør, Femina, Billedbladet, and more. The sites ran on a legacy Drupal install while the organization moved toward Laravel-based services. These were high-traffic sites where slow pages cost readers and ad revenue.
My role
Senior Web Developer across 10+ brand sites. I worked across the whole stack: AWS infrastructure, backend services, and frontend.
What we did
Se og Hør took around 15 seconds to load. A rebuild was years away, so we worked inside the existing Drupal install. We changed how it handled content, ads, and image delivery.
I also built CMS tools that editors across several brands used every day.
Outcome
Load times went from 15 seconds to 2. The sites kept publishing through the whole migration toward Laravel services, and editors got faster tools to work with.